TY - BOOK AU - GERA, SIDDARTH TI - Study on awqareness of the brand Puma amongst sneaker customers U1 - 658.8 GER PY - 2006/// PB - Alliance Business School KW - awqareness KW - brand KW - customers KW - Puma KW - sneaker KW - Study KW - amongst N1 - Management of Marketing ER -