TY  - BOOK
AU  - KOMPELLA KARTIKEYA
TI  - Building Brands Building Meaning: Guide to increasing the financial value of brands through building positive meaning
SN  - 8130903393
U1  - 658.827  KOM 
PY  - 2006///
CY  - New Delhi
PB  - Viva Books Private Ltd.
KW  -  Building
KW  -  Guide
KW  -  Meaning
KW  -  financial
KW  -  increasing
KW  -  positive
KW  -  through
KW  -  value
KW  - Brands
N1  - Brand Management(658.827)
ER  -