TY  - BOOK
AU  - AJAY, Y J
TI  - Understanding customer perception & expectation of the value creation & delivery process a study of
U1  - 658.8  AJA 
PB  - Alliance Business School
KW  -  creation
KW  -  customer
KW  -  delivery
KW  -  expectation
KW  -  market
KW  -  mobile
KW  -  perception
KW  - Bangalore
N1  - Management of Marketing
ER  -