TY  - BOOK
AU  - TRIPATHI, DEVRAJ MANI
TI  - Measuring Attitude Towards Brands & Subsequent Purchase Intention
U1  - 658.8  TRI 
PB  - Alliance Business School
KW  -  Attitude
KW  -  Brands
KW  -  Classes
KW  -  consumption
KW  -  Intention
KW  -  Measuring
KW  -  pattern
KW  - Analysis
N1  - Management of Marketing
ER  -