TY  - BOOK
AU  - KUMAR, DILIP P
TI  - Study on preference of private labels over organized brands in food & grocery segments by consumers
U1  - 658.8  KUM 
PB  - Alliance Business School
KW  -  care
KW  -  channel
KW  -  consumer
KW  -  consumers
KW  -  dealer
KW  -  enhancing
KW  -  food
KW  - brands
N1  - Management of Marketing
ER  -