TY - BOOK AU - BOPARAI, LOVREENA TI - Analysis of changes in Value Propositions as offered by Cosmetics Brands, affected by Sales Promotio U1 - 658.8 BOP PB - Alliance Business School KW - affected KW - Analysis KW - Brand KW - changes KW - Cosmetics KW - offered KW - Brands, KW - ability N1 - Management of Marketing ER -