TY  - BOOK
AU  - SINHA, VAIBHAV
TI  - Marketing of high technology products : a study to draw implications through understanding of indivi
U1  - 658.8  SIN 
PB  - Alliance Business School
KW  -  decision-making
KW  -  draw
KW  -  high
KW  -  implications
KW  -  individual
KW  -  Marketing
KW  -  process
KW  - customer
N1  - Management of Marketing
ER  -