TY  - BOOK
AU  - PAHARIYA, VARUN
TI  - Consumers upgrading to conspicuous goods
U1  - 658.8  PAH 
PB  - Alliance Business School
KW  -  conspicuous
KW  -  Consumers
KW  -  establishing
KW  -  evaluation
KW  -  goods
KW  -  locations
KW  -  Kerala,
KW  - City
N1  - Management of Marketing
ER  -