TY  - BOOK
AU  - RAO,SNEHA
TI  - 360 Degree Marketing Communication by PLANMAN MARCOM
U1  - 658.8 RAO 
PY  - 2007///
PB  - Alliance Business School
KW  -  Communication
KW  -  Degree
KW  -  MARCOM
KW  -  Marketing
KW  -  PLANMAN
KW  - 360
N1  - Management of Marketing
ER  -