TY - BOOK AU - DIVYA VASANT KUMAR TI - Research on Consumer Behavior and conversion Rates happening on the Store preference and handset pre U1 - 658.8 DIV PY - 2007/// CY - BANGALORE PB - Alliance Business School KW - Consumer KW - conversion KW - handset KW - happening KW - preference KW - Rates KW - preference,Bangalore KW - Behavior N1 - Management of Marketing ER -