TY  - BOOK
AU  - DHIVYA.R
TI  - The Brand Post Launch Track
U1  - 658.8 DHI 
PY  - 2007///
CY  - GOURGON
PB  - Alliance Business School
KW  -  Big
KW  -  Big Bazaar
KW  -  Brand
KW  -  Catchment
KW  -  Hypermarket:
KW  -  Launch
KW  -  new
KW  - Bazaar
N1  - Management of Marketing
ER  -