TY  - BOOK
AU  - SENTHILNATHAN S
TI  - Report on Study on Innovation enablers in Indian FMCG organizations a strategic approach
U1  - 658.8 SEN 
PY  - 2009///
CY  - Bangalore
PB  - Alliance Business School
KW  -  enablers
KW  -  FMCG
KW  -  Indian
KW  -  Innovation
KW  -  organizations
KW  -  Report
KW  -  strategic
KW  - approach
N1  - Management of Marketing
ER  -