TY  - BOOK
AU  - KOTLER PHILIP
AU  - ARMSTRONG GARY
TI  - Principles of Marketing
SN  - 8120328256
U1  - 658.8  KOT 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  -  Principles
KW  - Marketing
N1  - Management of Marketing
ER  -