TY  - BOOK
AU  - KANUNGO,SULAGNA
TI  - A Study  on the impact of attractiveness and credibility  of celebrities on consumer buying decision
U1  - 658.8 KAN 
PY  - 2009///
CY  - Nil
PB  - Alliance Business School
KW  -  buying
KW  -  casual
KW  -  celebrities
KW  -  credibility
KW  -  decision
KW  -  impact
KW  -  segment
KW  - attractiveness
N1  - Management of Marketing
ER  -