TY - BOOK AU - KANUNGO,SULAGNA TI - A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision U1 - 658.8 KAN PY - 2009/// CY - Nil PB - Alliance Business School KW - buying KW - casual KW - celebrities KW - credibility KW - decision KW - impact KW - segment KW - attractiveness N1 - Management of Marketing ER -