TY  - BOOK
AU  - PERUMAL,RAJIV S
TI  - Personality traits that result in compulsive buying behaviour of customers in differnet product segm
U1  - 658.8 PER 
PY  - 2009///
PB  - Alliance Business School
KW  -  behaviour
KW  -  buying
KW  -  compulsive
KW  -  customers
KW  -  differnet
KW  -  indian
KW  -  Personality
KW  - :
N1  - Management of Marketing
ER  -