TY  - BOOK
AU  - RAO,SNEHA
TI  - Understanding the Reciprocal effect of the brand IMAGERY OF SANTOOR''S new skin care brand on the pa
U1  - 658.8 RAO 
PY  - 2009///
PB  - Alliance Business School
KW  -  care
KW  -  effect
KW  -  IMAGERY
KW  -  new
KW  -  parent
KW  -  Reciprocal
KW  -  SANTOOR
KW  - brand
N1  - Management of Marketing
ER  -