TY - BOOK AU - PRIYANKA TI - Product Innovations in India and a study of the determinants of success with a special emphasis on T U1 - 658.8 PRI PY - 2009/// PB - Alliance Business School KW - behavior KW - choice KW - Consumer KW - determinants KW - Dot KW - emphasis KW - food KW - : N1 - Management of Marketing ER -