TY - BOOK AU - VASUDEVA,RISHI TI - A Comparative study on buying behaviour of consumer for indigenous product vis-a-vis International P U1 - 658.8 GHO PY - 2009/// PB - Alliance Business School KW - buying KW - Comparative KW - consumer KW - indigenous KW - International KW - product KW - study KW - behaviour N1 - Management of Marketing ER -