TY  - BOOK
AU  - BARAN .R GURU
TI  - A Study on the brand preference and loyalty of customers in the telecom industry in chennai
U1  - 658.8  BAR 
PY  - 2009///
PB  - Alliance Business School
KW  -  chennai
KW  -  customers
KW  -  industry
KW  -  loyalty
KW  -  preference
KW  -  Study
KW  -  telecom
KW  - brand
N1  - Management of Marketing
ER  -