TY  - BOOK
AU  - PULIMOOTTIL,JACOB ABRAHAM
TI  - A Study on consumer behaviour and response to promotions in the FMCG Category
U1  - 658.8 PUL 
PY  - 2009///
PB  - Alliance Business School
KW  -  Category
KW  -  consumer
KW  -  FMCG
KW  -  promotions
KW  -  response
KW  -  Study
KW  - behaviour
N1  - Management of Marketing
ER  -