TY  - BOOK
AU  - BANERJEE,ANINDITA
TI  - Analyzing the impact of reality television shows on consumer behavior
U1  - 658.8  BAN 
PY  - 2009///
PB  - Alliance Business School
KW  -  behavior
KW  -  consumer
KW  -  impact
KW  -  reality
KW  -  shows
KW  -  television
KW  - Analyzing
N1  - Management of Marketing
ER  -