TY  - BOOK
AU  - GAUTAM, ANURADHA
TI  - Influence of advertisement on consumer behaviour
U1  - 658.8  GAU 
PY  - 2008///
PB  - Alliance Business School
KW  -  behaviour
KW  -  consumer
KW  -  Influence
KW  - advertisement
N1  - Management of Marketing
ER  -