TY  - BOOK
AU  - SCHEWE,CHARLES.D
TI  - Marketing: Principles and Strategies
SN  - 0075549344
U1  - 658.8  SCH 
PY  - 1997///
CY  - New York
PB  - Random House, NewYork
KW  - Marketing
N1  - Management of Marketing
ER  -