TY  - BOOK
AU  - JOHN. K, ARUN
TI  - Understanding the consumer purchase behavior and aiding the client servicing team in strategizing an
U1  - 658.8  JOH 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  behavior
KW  -  client
KW  -  consumer
KW  -  decision
KW  -  making
KW  -  planning
KW  -  purchase
KW  - aiding
N1  - Management of Marketing
ER  -