TY  - BOOK
AU  - AGARWAL, SWATI
TI  - Product Launch & Promotion challenges & opportunities ( for PMS of the Hospitality Industry)
U1  - 658.8  AGA 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  Hospitality
KW  -  Industry)
KW  -  Launch
KW  -  opportunities
KW  -  PMS
KW  -  Product
KW  -  Promotion
KW  - challenges
N1  - Management of Marketing
ER  -