TY  - BOOK
AU  - SONI, URPREET KAUR
TI  - Business to Business Relationship Management, Brand Awareness and Brand Equity of ICICI Prudential A
U1  - 658.8  SON 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  Awareness
KW  -  Brand
KW  -  Business
KW  -  Co
KW  -  Equity
KW  -  ICICI
KW  -  management
KW  - Asset
N1  - Management of Marketing
ER  -