TY  - BOOK
AU  - KAUSHIK, SACHIN
TI  - Market research on the perception, Prescription behavior and Brand preferences of ranitidine Modecul
U1  - 658.8  KAU 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  across
KW  -  behavior
KW  -  Brand
KW  -  different
KW  -  inhibitors
KW  -  Market
KW  -  Modecule
KW  - (Ranbaxy)
N1  - Management of Marketing
ER  -