TY  - BOOK
AU  - JOHN. K, ARUN
TI  - Analysis of sales promotion effects on household purchase behavior
U1  - 658.8  JOH 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  behavior
KW  -  effects
KW  -  household
KW  -  promotion
KW  -  purchase
KW  -  sales
KW  - Analysis
N1  - Management of Marketing
ER  -