TY  - BOOK
AU  - MANN, ARZOO AMRITA
TI  - study on consuemr perception with reference to celebrity endorsements in India
U1  - 658.8  MAN 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  consuemr
KW  -  endorsements
KW  -  India
KW  -  perception
KW  -  reference
KW  -  study
KW  - celebrity
N1  - Management of Marketing
ER  -