TY  - BOOK
AU  - AGARWAL, CHINTU
TI  - Study to compare and rank different factors that influence a Brand''s Desirability
U1  - 658.8  AGA 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  compare
KW  -  Desirability
KW  -  different
KW  -  factors
KW  -  influence
KW  -  rank
KW  -  Study
KW  - Brand''s
N1  - Management of Marketing
ER  -