TY  - BOOK
AU  - SHARMA, GAYATRI
TI  - study on the impact of emergent communication channels like social media marketing on the brand buil
U1  - 658.8  SHA 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  building
KW  -  channels
KW  -  communication
KW  -  emergent
KW  -  impact
KW  -  like
KW  -  marketing
KW  - brand
N1  - Management of Marketing
ER  -