TY  - BOOK
AU  - STEPHEN, GLADY
TI  - study on consumer buying behaviour for advertisement space in the Hindu Newspaper
U1  - 658.8  STE 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  behaviour
KW  -  buying
KW  -  consumer
KW  -  Hindu
KW  -  Newspaper
KW  -  space
KW  -  study
KW  - advertisement
N1  - Management of Marketing
ER  -