TY  - BOOK
AU  - RAINA, KAPIL
TI  - Toon Branding as a mode of creating positive synergies in Brand Equity
U1  - 658.8  RAI 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  Branding
KW  -  creating
KW  -  Equity
KW  -  mode
KW  -  positive
KW  -  synergies
KW  -  Toon
KW  - Brand
N1  - Management of Marketing
ER  -