TY  - BOOK
AU  - PADMINI B
TI  - Understanding the key aspects of the Launch process
U1  - 658.8  PAD 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  key
KW  -  Launch
KW  -  process
KW  -  Understanding
KW  - aspects
N1  - Management of Marketing
ER  -