TY  - BOOK
AU  - NAIR, ROHAN S
TI  - study on Effectiveness of Humor across Marketing verticals in India
U1  - 658.8  NAI 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  Effectiveness
KW  -  Humor
KW  -  India
KW  -  Marketing
KW  -  study
KW  -  verticals
KW  - across
N1  - Management of Marketing
ER  -