TY  - BOOK
AU  - BHALLA, SHARAN P.
TI  - Effectiveness of celebrity endorsement on brand recall & purchase decision
U1  - 658.8  BHA 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  celebrity
KW  -  decision
KW  -  Effectiveness
KW  -  endorsement
KW  -  purchase
KW  -  recall
KW  - brand
N1  - Management of Marketing
ER  -