TY  - BOOK
AU  - SHARMA, SONAM
TI  - Does celebrity endorsement influence consumers purchasing decisions?
U1  - 658.8  SHA 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  consumers
KW  -  decisions?
KW  -  Does
KW  -  endorsement
KW  -  influence
KW  -  purchasing
KW  - celebrity
N1  - Management of Marketing
ER  -