TY  - BOOK
AU  - MOHANTY, STALIN
TI  - study on the effect of marketing communication & other factors on the success of brand IPL
U1  - 658.8  MOH 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  communication
KW  -  effect
KW  -  factors
KW  -  IPL
KW  -  marketing
KW  -  other
KW  -  study
KW  - brand
N1  - Management of Marketing
ER  -