TY  - BOOK
AU  - ROY, SUMANTA
TI  - study on the factors of attractiveness for social media and the effects of social media marketing on
U1  - 658.8  ROY 
PY  - 2008///-10
PB  - Alliance Business School
KW  -  buying
KW  -  effects
KW  -  factors
KW  -  marketing
KW  -  media
KW  -  perception
KW  -  social
KW  - attractiveness
N1  - Management of Marketing
ER  -