TY - BOOK AU - ROY, SUMANTA TI - study on the factors of attractiveness for social media and the effects of social media marketing on U1 - 658.8 ROY PY - 2008///-10 PB - Alliance Business School KW - buying KW - effects KW - factors KW - marketing KW - media KW - perception KW - social KW - attractiveness N1 - Management of Marketing ER -