TY  - BOOK
AU  - LAL, RAJIV;QUELCH, JOHN A;RANGAN, KASTURI V
TI  - Marketing Management: Text and Cases
SN  - 9780070603950
U1  - 658.8 LAL 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
ER  -