TY  - BOOK
AU  - KOTLER, PHILIP
TI  - Marketing Insights from A to Z: 80 Concepts every managers needs to know
SN  - 8126508574
U1  - 658.8  KOT 
PY  - 2003///
CY  - New Delhi
PB  - Wiley India
KW  -  Concepts
KW  -  Insights
KW  -  Marekting
KW  -  Marketing
KW  -  Z
KW  -  every
KW  -  know
KW  -  managers
KW  -  needs
KW  - 80
N1  - Management of Marketing
ER  -