TY  - BOOK
AU  -  Peter, Paul J
AU  - Olson, Jerry C
TI  - Consumer Behaviour and Marketing Strategy
SN  - 9780070601581
U1  - 658.8342  PET 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  -  Consumer
KW  -  Marketing
KW  -  Strategy
KW  - Behaviour
KW  - Consumer behaviour
ER  -