TY  - BOOK
AU  - SHAJAHAN, S
TI  - Service Marketing: concepts, practices and cases from Indian environment
SN  - 9788184881745
U1  - 658.8  SHA 
PY  - 2005///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  -  concepts,
KW  -  environment
KW  -  Indian
KW  -  Marketing
KW  -  practices
KW  - cases
KW  - Management of Marketing
ER  -