TY  - BOOK
AU  - Shanker, Ravi
TI  - Services Marketing: The Indian perspective
SN  - 8174462678
U1  - 658.8 SHA 
PY  - 2002///
CY  - New Delhi
PB  - Excel Books
KW  -  Marketing
KW  -  perspective
KW  -  Services
KW  - Indian
KW  - Management of Marketing
ER  -