TY  - BOOK
AU  - MOHAN, MANENDRA
TI  - Advertising Management: Concepts and Cases
SN  - 9780074517802
U1  - 659.1  MOH 
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Cases
KW  -  Concepts
KW  -  Management
KW  - Advertising
KW  - Advertising & public relations(659)
ER  -