TY - BOOK AU - ETZEL, MICHAEL J AU - PANDIT, AJAY AU - STANTON, WILLIAM J AU - WALKER, BRUCE J TI - Marketing SN - 9780070600904 U1 - 658.8 ETZ PY - 2005/// CY - New Delhi PB - Tata McGraw Hill KW - Management of Marketing KW - Marketing ER -