TY  - BOOK
AU  - ETZEL, MICHAEL J
AU  - PANDIT,  AJAY
AU  - STANTON, WILLIAM J
AU  - WALKER, BRUCE J
TI  - Marketing
SN  - 9780070600904
U1  - 658.8  ETZ 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Management of Marketing
KW  - Marketing
ER  -