TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Dash, Satyabhushan
TI  - Marketing Research: An applied orientation
SN  - 9788131723173
U1  - 658.83 MAL 
PY  - 2009///
CY  - Delhi
PB  - Pearson Prentice Hall
ER  -