TY  - BOOK
AU  - Baran, Roger J
AU  - Galka, Robert J
AU  - Strunk, Daniel P
TI  - Customer Relationship Management
SN  - 9788131505182
U1  - 658.812  BAR 
PY  - 2008///
CY  - Australia
PB  - Cengage Learning
KW  - Customer Relations Management
ER  -