TY  - BOOK
AU  - Kumar, Alok
AU  - Sharma, Rakesh
AU  - Sinha, Chhabi
TI  - Customer Relationship Management: Concepts and Applications
SN  - 9788177226225
U1  - 658.812  KUM 
PY  - 2007///
CY  - New Delhi
PB  - Biztantra
KW  -  Concepts
KW  -  Customer
KW  -  Management
KW  -  Relationship
KW  - Applications
KW  - Customer Relations(658.812)
ER  -