TY  - BOOK
AU  - Mohr, Jakki
AU  - Sengupta, Sanjit
AU  - Slater, Stanley
TI  - Marketing of High-Technology Products and Innovations
SN  - 9788131700556
U1  - 658.872 MOH 
PY  - 2005///
CY  - New Delhi
PB  - Pearson
ER  -